I understand the people doing the work, not just the tool being deployed.
Company-wide rollouts fail on resistance, not technology — I design around that.
I've led company-wide digital transformation at the Fortune 500 level, and I've seen the same pattern everywhere: the tool isn't the hard part — the resistance is. People don't push back because they're behind; they push back because a rollout that ignores how they actually work will fail, and they know it.
I build adoption plans that start with the people doing the job, not just the tool being deployed — so the transition actually holds once I'm gone.
Background
Fortune 500 company-wide digital transformation; AI infra startup, Amazon, Lenovo
Focus
Mid-size companies rolling out AI company-wide
Approach
Change management first, tool selection second